Apple Pay and Google Pay Launch in Uzbekistan Amid Fintech Reforms
Yahoo Finance ·
Uzbekistan has officially rolled out Apple Pay and Google Pay following recent regulatory updates designed to welcome global financial technology companies. The Central Bank confirmed that efforts are underway to integrate the services with local payment networks Uzcard and HUMO, though an exact timeline remains undisclosed. The availability for domestically issued cards was initially announced on October 27 by Saida Mirziyoyeva, Head of the Presidential Administration. Apple Pay currently supports Visa and Mastercard products across eight local institutions, while Google Pay accommodates cards from nine banks. This financial expansion follows amendments to personal data laws in March 2026 and aligns with the broader National Fintech Strategy spanning 2026 to 2030, which aims to attract investment and advance cross-border payment ecosystems.
AI 시장 분석
Uzbekistan is accelerating the opening of its global fintech market by introducing Apple Pay and Google Pay through personal data regulation amendments in March 2026. This measure allows local bank cardholders of Visa and Mastercard in Uzbekistan to directly use global payment platforms. Coupled with the central bank's National Fintech Strategy (2026-2030), rapid growth of local digital finance and payment infrastructure is expected.
상승 영향
- Fintech — Official introduction of Apple Pay and Google Pay in Uzbekistan accelerates transaction scale in the local digital payment market and fintech infrastructure investment.
- Banks — Increased fee revenue and expanded customer base for major local banks supporting Apple Pay and Google Pay, such as Uzum Bank and Kapitalbank.
DYAX 전담 분석
The introduction of Apple Pay and Google Pay in Uzbekistan serves as a direct catalyst for a surge in transparency and transaction volume within the local fintech and e-payment markets. As regulatory easing on cross-border data transfer facilitates the entry of multinational tech companies into the local market, fee revenues and digital transaction volumes of related financial institutions are projected to expand.
In the bullish scenario, the attraction of foreign investment and expansion of open banking in line with Uzbekistan's National Fintech Strategy (2026-2030) will significantly improve the performance of payment service provider banks. In the bearish scenario, localization delays and security risks may arise, and key indicators such as the integration speed with local card networks (Uzcard, HUMO) and participating banks' earnings announcements should be monitored closely.
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