UBS Raises Amazon Price Target to $348, Highlighting AWS Margin Potential

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Investment firm UBS has lifted its price target for Amazon to $348 from $318, pointing to a potential 40% upside from current trading levels. Analyst Stephen Ju maintained a Buy rating on the stock, citing strong revenue growth that could outpace operational expense increases and boost Amazon Web Services margins. According to Koyfin data, 42 out of 60 analysts rate the stock a Buy, while 16 recommend a Strong Buy, with 12-month targets averaging $331.72. Amazon is scheduled to release its third-quarter financial results on October 29. Fiscal.AI consensus estimates project revenue of $202.20 billion and earnings of $1.96 per share. UBS applies a valuation multiplier of 18 times its updated 2027 earnings per share forecast, anticipating upward revisions to future margin and cash flow projections.

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UBS raised Amazon's (AMZN) price target to $348, projecting a 40% upside from the current share price. Ahead of the Q3 earnings release on October 29, the market expects revenue of $202.2 billion and earnings per share (EPS) of $1.96. In particular, analysis showing that AWS operating margins will reach 46% by 2027, beating the consensus of 38%, is drawing investors' attention.

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UBS's analysis is based on the causal relationship that strong additional revenue growth in AWS can offset AI-related margin pressures. If AWS operating margins exceed expectations in 2027, it could lead to increased free cash flow and a valuation re-rating.

In a bullish scenario, strong Q3 earnings and improved AWS margin outlook could accelerate the stock's upward momentum, while in a bearish scenario, the huge capital expenditures (CapEx) expected in the future raise concerns about damaging free cash flow. Investors should closely monitor upcoming earnings for AWS margin trends and capital expenditure guidance.

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