Why Coca-Cola Stock Flopped on Friday

Yahoo Finance ·

Coca-Cola ( KO 3.96% ) was the victim of a cyberattack, and that news spooked the company's many investors as the trading week came to a close. The beverage giant's shares lost 4% of their value on Friday following the company's announcement of the hack. After market close on Thursday, Coca-Cola divulged that one of its subsidiaries, dairy beverage company fairlife, had been the victim of "unauthorized access by a third party to a portion of its systems," in connection with a ransomware situation. Coca-Cola said that, upon detection, it activated its incident response and business continuity protocols. It has also temporarily suspended the production of fairlife in the U.S., although not (for the moment) at the brand's Canada production facilities. It added that it continues to investigate and assess the impact of the breach, and has notified law enforcement. fairlife produces a range of ultra-filtered milk products and other next-generation dairy offerings. According to its figures, its annual revenue tops $3 billion.

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Coca-Cola suffered a 4% value loss due to a cyber attack. This news sparked fear among shareholders and led to a decline in its stock price. Coca-Cola's subsidiary, fairlife, was affected by ransomware. fairlife produces ultra-filtered milk products and other next-generation milk products, generating over $10 billion in sales and is an important subsidiary of Coca-Cola.

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